How To Harness Honest Psychology To Your Advantage

A long time ago, before the Internet, there were a lot of honest people trying to perfect the art of direct marketing through the mail. One person had the brilliant idea of trying to personalize the messages that were sent out using the recipient's name. When they figured that if they used people's names in their marketing, that people would be more likely to pay attention. The problem was, it was too expensive to print everyone's name individually.

There were a few really smart tricks that were invented to get around this problem... But now, as I'm sure you've noticed, almost every postal mail advertisement customizes to your name...even though it is more expensive than just printing one letter in bulk.

Why? Simple. It works better! So, if you can, in any circumstance, try to personalize your marketing.

Whenever you send ads to recipients implement a way that will personalize your messages, in both the subject line and the message body, to use the recipient's first name. This is so powerful though, that we definitely didn't want everyone to be using it. So, this is for people who take their marketing seriously.